You have customers. You may or may not be in “sales”, but trust me, you have customers. Call them what you want: family, friends, boss, colleagues, neighbors, cashiers, waitresses, the guy wiping your car down at the local car wash, prospects, buyers, sellers, and yes…customers. Whatever you call them, “customers” are the people who determine … Continue reading
Daily Archives: July 29, 2020
They’re wrong!!!
I know… They’re wrong. But could you just tweak that statement a wee bit and say, “They’re mostly wrong.” The moment you do that, you give yourself permission to listen to them, and who knows, you may discover you have something in common after all. It may only be a small sliver of commonality, … Continue reading